Animal News
1. AnimalWellness.shop: Pakistan ’ s First All-in-One Digital Ecosystem for Pet Care, Livestock Management & Veterinary Services
AnimalWellness.shop** is Pakistan’s first complete digital ecosystem designed to modernize how pet owners, livestock farmers, veterinarians, and animal-care professionals access products, services, and opportunities. Through a single platform — [https://animalwellness.shop/](https://animalwellness.shop/) — users can explore verified veterinary products, book expert support, and engage in safe digital animal commerce. Pet owners and farmers can instantly find qualified vets through **Find a Doctor** ([https://animalwellness.shop/findDoctor](https://animalwellness.shop/findDoctor)), apply for jobs in Pakistan’s first veterinary career hub via **Job Applicant Form** ([https://animalwellness.shop/jobApplicantForm](https://animalwellness.shop/jobApplicantForm)) or view listings at **Traditional Job Posts** ([https://animalwellness.shop/traditionaljobposts](https://animalwellness.shop/traditionaljobposts)). Businesses and professionals can list their services using **Add Company** ([https://animalwellness.shop/addCompany](https://animalwellness.shop/addCompany)), collaborate through **Add Partner** ([https://animalwellness.shop/addPartner](https://animalwellness.shop/addPartner)), and digitally showcase products with **Add Product** ([https://animalwellness.shop/addProduct](https://animalwellness.shop/addProduct)). Entrepreneurs can start selling instantly through **Sell Your Products and Services** ([https://animalwellness.shop/sell](https://animalwellness.shop/sell)), while farmers and pet owners enjoy a transparent marketplace for safe buying, selling, and consultations. With authentic medicines, doorstep delivery, tele-medicine expansion, educational programs, and community-driven animal welfare, AnimalWellness.shop is transforming Pakistan’s animal-care landscape — making quality veterinary support accessible, verified, and available 24/7 across the country.
PDF Attached
2. Animal Wellness Sponsorship Plan
The Animal Wellness Sponsorship Revolution: A 365-Day Digital Welfare & Business Growth Opportunity for Pakistan’s Veterinary, Livestock & Poultry Industries** How one platform is transforming animal welfare, digital commerce, and nationwide veterinary outreach. Introduction: A New Era for Animal Health, Welfare & Digital Transformation Pakistan’s veterinary, livestock, poultry, and pet industries are undergoing a historic shift. Traditional practices, physical shops, and old marketing models are rapidly giving way to digital platforms, tele-veterinary care, and nationwide online marketplaces that operate 24/7. In this evolving landscape, AnimalWellness.shop has emerged as the country’s first and only dedicated digital ecosystem designed to connect farmers, veterinarians, livestock producers, poultry experts, pet owners, feed companies, and animal welfare advocates in one powerful online environment. At the heart of this ecosystem is a visionary initiative — the Animal Wellness Sponsorship Plan, listed as https://animalwellness.shop/products/9676. More than just a donation or CSR activity, this plan is a dual-impact, full-year digital visibility and welfare empowerment program that allows individuals and organizations to improve animal health while simultaneously accelerating their digital business growth. Instead of large, one-time exhibition costs, sporadic marketing efforts, or expensive physical stalls at fairs, this model offers 365-day, 24/7 online presence, guaranteed visibility, unlimited customer access, and real-time lead generation — with a single payment. This article explores the power, structure, and impact of the Animal Wellness Sponsorship Plan, examining how it creates unprecedented opportunities for animal welfare uplift, veterinary outreach, rural support, and business expansion across Pakistan. 1. Understanding the Animal Wellness Sponsorship Plan A Welfare Program, A Digital Marketplace, A Business Growth Engine — All in One. The Sponsorship Plan is a groundbreaking hybrid model that combines: Animal health improvement Welfare sponsorships Farmer support Veterinary access Professional digital visibility Product and service selling Targeted SEO and digital marketing Trackable prescriptions by qualified veterinarians Lead generation and customer acquisition Community education and rural outreach Rather than separating welfare initiatives from business operations, the plan boldly integrates the social mission of animal care with the economic mission of digital transformation, creating a win–win model for all stakeholders. Who Is It For? The program is designed for: Veterinary pharmaceuticals Poultry and livestock feed companies Pet food and supplement brands Equipment manufacturers Breeders, farmers, and producers Start-ups and young innovators NGOs and animal welfare organizations Veterinary hospitals and clinics Students, researchers, and young professionals Corporate CSR departments Whether someone aims to support animal health, scale a business, or gain national visibility, the plan provides unmatched value. 2. The Dual-Purpose Philosophy: Welfare Impact Meets Digital Brand Expansion Traditionally, animal welfare programs rely on donations or grants. On the other hand, businesses in the veterinary or agricultural sectors invest heavily in marketing, exhibitions, and physical sales pipelines. The Animal Wellness Sponsorship Plan bridges both worlds by offering: A. Welfare Impact Supporting poor farmers with subsidized treatment Funding community livestock camps Supporting stray animals and abandoned pets Sponsoring veterinary outreach programs Enhancing animal health diagnostics Strengthening disease-prevention efforts Providing medicines, feed, and emergency support B. Digital Business Growth Sell products and services through a nationwide marketplace Gain more quantifiable, trackable prescriptions Access targeted customers Generate more leads Reduce selling cost significantly Enhance SEO ranking Get featured in digital campaigns Receive 365-day exposure This dual-purpose design ensures that every rupee invested creates measurable social and economic value. 3. Why Digital Visibility Matters in Pakistan’s Animal Health Sector The shift from traditional markets to online ecosystems is accelerating — fast. Pakistan’s livestock and poultry sectors contribute billions to the economy, but are still underserved digitally. Farmers often struggle to access: Reliable veterinary assistance Quality medicines Authentic supplements Safe feed Expert consultations Timely disease diagnosis By contrast, global agriculture and veterinary industries have already embraced: E-commerce Tele-veterinary care Digital prescriptions Online B2B and B2C models Marketplace-driven supply chains AnimalWellness.shop is pioneering this change in Pakistan by offering: A national marketplace Digital storefronts Veterinarian prescriptions integrated with product visibility Promoted listings Online customer reviews Direct farmer engagement This evolution is transforming how companies reach customers — replacing physical barriers with digital convenience and 24/7 accessibility. 4. The 365-Day Advantage: One Payment, One Full Year of Exposure Most companies spend enormous resources on: Print ads Physical stalls Exhibitions Field teams Manual outreach Distributors and retailers Despite these investments, visibility is usually: short-term expensive limited to a certain region dependent on human presence difficult to measure The Animal Wellness Sponsorship Plan eliminates these limitations by offering continuous, uninterrupted, measurable digital presence for an entire year. Your brand becomes visible to: Farmers veterinarians poultry producers pet owners feed mill owners livestock traders e-commerce buyers rural and urban customers This kind of 365-day, 24/7 online presence has never been offered before in Pakistan’s animal health market. 5. Key Features of the Sponsorship Plan 1. Sell Your Products and Services Digitally Sponsors receive a professional online storefront where they can list Medicines Supplements Animal feed Vaccinations Cages, equipment, and tools Poultry or dairy products Consultancy services Veterinary telemedicine This opens nationwide sales without physical distribution barriers. 2. Get More Prescriptions — Quantifiable, Trackable, Verified This is one of the most powerful features. Veterinarians prescribing products digitally can choose your: Medicines Feed supplements care products nutritional solutions Your company receives: Monthly reports Prescription counts Vet feedback Customer conversion data This builds strong credibility and trust in your brand. 3. Generate More Leads and Customers Sponsors receive: Search-based visibility Customer inquiry forms Category-specific ranking SEO optimization Social media promotions Featured placement on key pages This creates a steady stream of B2B and B2C leads, instead of seasonal spikes. 4. Reduce Your Selling Cost Digital visibility significantly lowers costs because you avoid: Multiple exhibitions Repeated advertisements Dealer margins Printing and logistics High field-force expenses Instead of paying repeatedly, you pay once and enjoy a full year of branding and customer acquisition. 5. Targeted SEO & Marketing Campaigns Sponsors get exposure through: Targeted Google SEO Optimized product descriptions Social media campaigns Video promotions Reels, shorts & animated content Blog features Influencer collaborations This ensures your brand remains discoverable and engaging throughout the year. 6. Impact Reports and Welfare Analytics Every month, sponsors receive: Welfare reports Animal treatment summaries Farmer support insights Prescription breakdown Customer engagement data Lead-generation analytics This makes your sponsorship measurable, transparent, and credible. 6. The Nine-Tier Structure: A Sponsorship Model for Every Scale The plan includes nine tiers aligned with business size and welfare goals: Starter — PKR 20,000 Stall — PKR 50,000 Growth Pen — PKR 100,000 Premium — PKR 150,000 Herd — PKR 200,000 Enterprise — PKR 300,000 Flock — PKR 400,000 Elite — PKR 500,000 Showcase — PKR 750,000 Each tier enhances: Brand visibility Welfare contribution Prescription volume SEO ranking Lead generation Marketing reach This tier system ensures organizations of all sizes can participate meaningfully. 7. How the Sponsorship Money Is Used The funds support: Veterinary outreach camps Subsidized treatment for poor farmers Vaccination and deworming programs Emergency care for abused or injured animals Feed supplementation for neglected livestock Awareness sessions for rural communities Digital tele-vet access Stray animal medical support Every rupee contributes to real improvement in animal health and rural wellbeing. 8. Why Companies Prefer This Model Over Traditional Marketing A. Faster Growth Digital presence increases reach 10x faster than physical methods. B. Higher ROI Instead of spending multiple times, companies pay once and remain visible for 365 days. C. Customer Trust Veterinarian-backed prescriptions build strong credibility. D. Data-Driven Decisions Monthly analytics empower smart marketing and product improvements. E. Nationwide Accessibility No region is out of reach — from Punjab to KPK, Sindh, Gilgit Baltistan, and Balochistan. F. Easy Integration Even companies with no digital experience can grow through the platform. 9. Real-World Impact: Who Benefits? 1. Farmers They get improved access to: affordable medicines expert advice disease prevention nutrition recommendations welfare support 2. Companies They achieve: higher sales stronger reputation digital transformation better customer engagement increased prescriptions 3. Veterinarians They receive: better tools easier consultations digital prescription workflow community recognition 4. Animals They experience: better health better nutrition reduced suffering faster treatment improved welfare 10. The Future of Animal Health in Pakistan: A Digital, Welfare-Driven Ecosystem The Animal Wellness Sponsorship Plan is not just a product — it is a movement. It represents a future where: animals receive better care farmers gain easier access companies grow digitally veterinarians become more connected welfare becomes data-driven communities benefit collectively Pakistan is ready for this transformation — and this plan is leading the way. Why Every Brand Should Join the Sponsorship Revolution In a world shifting toward digital platforms and social accountability, the Animal Wellness Sponsorship Plan stands out as a visionary opportunity. It combines compassion with commerce, welfare with visibility, and impact with measurable results. By joining this program, companies and individuals gain: year-round online presence targeted customer reach reduced selling cost increased prescriptions more leads and conversions stronger digital identity measurable welfare impact national recognition Most importantly, they become part of a movement dedicated to improving animal lives across Pakistan. The future of veterinary, livestock, and poultry industries is digital, welfare-driven, and data-powered — and this plan is the gateway to that future.
PDF Attached
3. Essential Veterinary Medicines List for Food-Producing Animals – Printable Livestock Edition
This concise, printable edition of the Essential Veterinary Medicines List for Food-Producing Animals provides a focused reference for veterinary medicines essential to the health and welfare of major livestock species, including large ruminants, sheep, goats, equids, and pigs. Developed by the World Veterinary Association and Brooke, the list is structured into therapeutic categories such as vaccines, antiparasitics, antimicrobials, analgesics, sedatives, fluid therapies, and euthanasia agents. Each medicine is classified as core or complementary and marked for relevance to specific animal groups, supporting targeted and responsible use in diverse veterinary settings. The antimicrobials section emphasizes stewardship, detailing drug classes with references to the MSD Veterinary Manual and aligning with global efforts to mitigate antimicrobial resistance. This version is designed for practical use in the field, aiding veterinarians, policymakers, and procurement officers in ensuring access to vital medicines while promoting sustainable animal health practices. Licensed under CC BY-NC-SA 4.0, the document is freely adaptable for non-commercial use and reflects ongoing collaboration with WOAH (World Organisation for Animal Health). Updated in March 2025, it serves as a reliable, action-oriented tool in strengthening veterinary care systems worldwide.
PDF Attached
4. Essential Veterinary Medicines List for Food-Producing Animals – Global Reference Guide
The Essential Veterinary Medicines List for Food-Producing Animals is a globally relevant resource developed by the World Veterinary Association (WVA) and Brooke, designed to support veterinary health systems in ensuring access to vital medicines. The list defines essential veterinary medicines as those needed to meet the primary healthcare and welfare needs of livestock, including working animals integral to food production. It categorizes medicines as either core (minimum needs for primary care) or complementary (requiring specialized resources), covering a broad range of therapeutic areas such as vaccines, antimicrobials, antiparasitics, analgesics, anesthetics, and euthanasia agents. This tool is intended to guide national and regional authorities in developing or updating their own essential medicines lists, promoting sustainable procurement and responsible use. The list is informed by expert consensus, extensive peer review, and a global survey highlighting challenges in veterinary medicine access. It emphasizes antimicrobial stewardship by integrating classifications from WOAH and WHO, prioritizing risk mitigation and resistance prevention. The document is freely accessible, regularly updated, and licensed for non-commercial adaptation under CC BY-NC-SA 4.0.
PDF Attached
5. "Veterinary Internship & Career Planning Guide – A Resource for Aspiring Animal Health Professionals"
This comprehensive document serves as a vital resource for veterinary students, recent graduates, and animal science professionals seeking structured guidance on internships and career development. It blends informational content with practical insights, covering key areas such as veterinary medicine, animal science, and poultry science. The guide emphasizes the importance of hands-on training, professional networking, and continuous learning in building a successful career in animal health. Produced by Jassar Aftab’s Veterinary Information Hub, the material includes references to educational publications, contact details for publishers, and links to online platforms for daily updates. It also touches on essential skills such as ethical practice, clinical reasoning, and creative thinking within veterinary and allied fields. The document underscores the value of internships in bridging academic knowledge with real-world practice, offering pathways for specialization and professional growth. With content in Urdu and English, the guide caters to a diverse audience, providing both theoretical frameworks and actionable steps for career advancement. Whether you are pursuing a DVM degree, exploring animal research, or seeking internship opportunities, this resource aims to support your journey with relevant information, expert recommendations, and motivational insights into the veterinary profession.
PDF Attached
6. Government Feasibility Study for Commercial Goat Farming (2020) - Punjab Livestock Department
This document is an official feasibility study for commercial goat farming, published by the Livestock & Dairy Development Department, Government of Punjab, Pakistan, in 2020. It serves as a comprehensive blueprint for entrepreneurs, farmers, and investors seeking to establish a viable and profitable goat-rearing business. The report meticulously details the complete financial architecture of a mid-scale farm, starting with a total project cost of approximately PKR 5.7 million. It provides a granular breakdown of capital investment, covering essential infrastructure like animal sheds, procurement of 100 breeding goats, equipment (feeders, waterers), and labor housing. A significant portion of the study is dedicated to operational economics, listing annual recurring costs for feed, veterinary care, vaccinations, labor wages, utilities, and management expenses. Beyond costs, the study constructs a clear revenue model. It projects income from the sale of animals, meat, and other marketable by-products. This leads to a calculated annual net profit of roughly PKR 1.65 million, demonstrating the venture's strong economic potential and outlining a clear return on investment (ROI) timeline. The document also includes practical guidance on breed selection, herd management, and basic healthcare protocols. As a government-issued guide, its value lies in providing realistic, locally-researched figures and a validated business model. It empowers individuals to make informed decisions, secure financing, and develop a structured business plan, effectively de-risking the initial phases of starting a commercial goat farming enterprise in Punjab. This report remains a critical resource for anyone serious about entering the livestock sector.
7. Goat Farming Business Feasibility Report & Investment Guide
This document is a comprehensive feasibility study and investment guide for establishing a commercial goat farming business. Prepared by a government livestock department, it serves as a crucial planning resource for aspiring entrepreneurs, farmers, and investors. The report provides a detailed financial breakdown of the initial capital investment required, itemizing costs for core infrastructure such as animal procurement (100 goats), shed construction, essential equipment (feeders, waterers), and labor. It further outlines the projected operational expenses, including feed, veterinary care, labor wages, and utility costs over a specified period. Beyond costs, the study presents a realistic revenue model. It calculates potential income from the sale of animals, meat, and other by-products, leading to a clear projection of net profit and return on investment (ROI). This financial analysis is vital for securing loans or attracting business partners. The guide also includes practical operational considerations, offering insights into breed selection, herd management, and basic healthcare protocols necessary for maintaining a productive and healthy flock. By presenting both the complete financial picture—from a total estimated project cost to annual net profit—and key operational advice, this feasibility report empowers individuals to make an informed decision. It effectively translates a agricultural opportunity into a structured business plan, outlining the path to a potentially viable and profitable venture in the livestock sector.
PDF Attached
8. Goat Farming Technical Manual — Comprehensive Guide for Sustainable and Commercial Goat Production
The *Goat Farming Technical Manual* is a comprehensive, practical, and farmer-friendly guide designed to support modern, commercial, and sustainable goat production in Nepal. Developed with the support of the District Livestock Service Office, Gorkha, and JICA Nepal, the manual consolidates scientific knowledge, field-based best practices, and locally adaptable techniques to help farmers improve productivity, profitability, and animal welfare in goat farming. The manual begins with foundational knowledge of goat farming, highlighting its economic importance, low investment needs, and high potential for income generation, especially for smallholders, women, and youth. It describes the characteristics of commonly reared goat breeds—including Khari, Terai, Sinhal, Chyangra, Boer, Barbari, Beetal, Sirohi, and their hybrids—and explains their suitability for different ecological zones of Nepal. Special emphasis is given to Boer and Boer-cross goats due to their superior growth, high immunity, and fast breeding cycle. Detailed guidelines on feeding management, balanced diet formulation, forage and fodder planning, and mineral supplementation enable farmers to maintain optimum nutrition for kids, adult goats, pregnant does, and breeding bucks. Shed construction techniques—including low-cost, earthquake-resistant models—are thoroughly explained to promote hygiene and reduce disease risks. The manual provides clear instructions on reproduction management, heat detection, scientific mating schedules, prevention of inbreeding, and proper record-keeping systems for both does and bucks. Health management topics include identification of diseases, parasite control, vaccination schedules, hoof trimming, and recognizing healthy animals through eyes, dung, and teeth condition. Additionally, the manual guides farmers in grass cultivation, silage and hay preparation, kid management, weaning, castration, selection and culling of goats, and ensuring year-round feed security. Overall, the manual serves as a valuable reference for both new and experienced farmers aiming to establish profitable and resilient goat farming enterprises in Nepal.
PDF Attached
9. Antibiotics Review – Drug Classes, Prefixes/Suffixes & Mechanisms of Action
This chart provides a clear and concise summary of major antibiotic drug classes, their common naming prefixes or suffixes, and their primary mechanisms of action. It covers essential groups such as cephalosporins, penicillins, aminoglycosides, fluoroquinolones, macrolides, sulfonamides, tetracyclines, glycopeptides, carbapenems, lincosamides, oxazolidinones, and nitroimidazoles. Each category highlights how the antibiotic works—such as inhibiting cell wall synthesis, protein synthesis, folic acid synthesis, or DNA replication—while also noting whether the effect is bactericidal or bacteriostatic. The chart serves as a quick, high-yield reference for students, clinicians, and exam preparation.
10. Alltech Pakistan – Innovating Sustainable Animal Nutrition & Agri-Tech Solutions
Alltech Pakistan is a leading provider of advanced animal nutrition, feed efficiency technologies, and sustainable agricultural solutions designed to improve farm productivity and support long-term sector growth. As part of Alltech’s global network, Alltech Pakistan combines international scientific expertise with deep local agricultural knowledge to deliver practical, research-driven solutions for livestock, poultry, aquaculture, and crop farming systems across the country. Through cutting-edge innovations in fermentation, organic trace minerals, mycotoxin management, and gut health technologies, Alltech Pakistan helps farmers enhance animal performance, strengthen herd health, and optimize feed utilization. The company’s mission is rooted in sustainability—reducing environmental impact while improving farm profitability and food security. With strong partnerships spanning feed mills, integrators, veterinarians, and producers, Alltech Pakistan plays a vital role in advancing modern agriculture. Its team of specialists provides technical training, on-farm consultation, and tailored nutritional programs that address the unique challenges of Pakistan’s growing agri-food sector. Driven by science, powered by innovation, and committed to a Planet of Plenty™, Alltech Pakistan continues to support the transformation of agriculture into a more productive, resilient, and eco-friendly industry. Keywords Alltech Pakistan animal nutrition Pakistan livestock feed solutions sustainable agriculture technologies poultry nutrition Pakistan mycotoxin management Pakistan Alltech livestock products animal health and feed efficiency organic trace minerals agricultural innovation Pakistan Alltech Pakistan delivers innovative animal nutrition, feed efficiency, and sustainable agriculture solutions to support productive, healthy, and profitable farming systems.
PDF Attached